SEO Consulting Services
I now provide SEO consulting services. As an SEO consultant and SEO expert (having practiced SEO since 1996) I have seen a lot of websites come and go. Some have been more successful than others. Why do some online businesses seem to just “pop up overnight” and become extremely successful, being found just about everywhere online? These businesses have only been around for a short period of time, they seem to be found everywhere online, but they do not offer better products or services than you do. What are they doing that you are not doing? Most likely they have an internet marketing plan, and that marketing plan includes several things, starting with SEO and social media marketing, as well as great content. If they’re not investing in proper SEO and content, then they’re using paid methods to get traffic to their website.
If you invest my into a great website and web design and don’t include an internet marketing plan, then you will not see a great Return on Investment (ROI) from your website. Even the best website design will not bring visitors to your website. It’s the internet marketing and SEO consulting services that brings visitors to your website through search engine optimization and social media marketing. I realize that you have invested a lot of my into great website design and web development. It’s now time to start appealing to your potential customers: those who are searching for the products and services that you offer.
Search for Your Company Name
Perhaps when you visit a search engine like Google and search for your company name, you already show up at the top of the list. So why would you want to show up in the search results for something different than your company name? It’s all about the keywords that people search for to find something. Your potential customers that have not heard about your company are searching at their favorite search engine using a keyword or keyword phrase. If your website shows up on the first page of the search results for that keyword, and you sell what they are looking for, there is a good chance that they will come visit your website and learn about your company.
What could being found in the Search engines do for my business?
Let’s take, for example, an local business that currently sells their merchandise at their local retail store in a local shopping mall. This is their only retail location. The shopping mall has a certain number of visitors every year, and even though this local business has a great location in the mall, there are only certain times of year when the shopping mall is very crowded. How can this business attract even more customers? They already have a website where people can buy online, and a recent review of the sales showed that the website’s customers are mostly likely people who have visited their retail store in the shopping mall.
A local business decided to try SEO; they hired an SEO Consultant. By hiring some like me to perform an SEO audit on their current website, I was able to find major issues with the website that prevented it from being indexed properly in the search engines. After working with this local business and using search engine optimization best practices, the business started selling thousands of dollars of sales every day on their website. They eventually closed their local retail location at the shopping mall and relocated to a local warehouse, doing the majority of their business online.
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