You can have the most attractive website in San Jose, the best product in San Francisco, the most compelling web copy in Santa Cruz, the best prices on the web, or the best of anything anywhere in the world, but if you haven’t optimized your site for the search engines, then you might as well have built a store in the middle of the Sahara with no roads leading to your door.* And that’s because just about every these days is using a search engine to find you.
Getting to the top of Google these days requires more than just an optimized website architecture, keyword-relevant copy, a fast-loading website, and other standard SEO requirements. Those are still important, but the internet has finally evolved to the point where we can finally send to Google what it’s wanted all along to rank webpages – i.e., votes of confidence from real, credible sources. That starts first with a strategy, followed by great content which leads into a content feeding frenzy around your site, which then finally convinces Google you deserve to be on top.
License & Pricing Information