ATIBA ENGAGING Solutions Founded in 1992and Headquartered in Nashville, TN Acquired Cabedge.com in 2011, then Founded Atiba University in 2012,Served over 2000 clients in the US and internationally
Define - The first step is to outline the scope of the project. Focus on goals and objectives based upon the optimal user experience. Clarity is key.
Develop - Establish a nimble team to proactively manage the project plan, making smart adjustments along the way. Focus on user experience.
Iterate - Leverage key learning to continuously improve. A strong base, proficient team, and routine improvements generate success.
WEB DESIGN & DEVELOPMENT
From discovery to content strategy and information architecture all they way to graphic design, and into a working web page or application. We’re extremely picky about pixels and our CSS/HTML standards so our clients can be sure that their users will experience websites and applications exactly as intended. We ensure that functions work on all types of browsers just as they should to the best level available.
DIGITAL MARKETING (SEO/SEM)
Our digital marketing philosophy is simple: Maximize value for our clients. To us, this means three basic things...
- Build a quality lead generation intake work product. This is simply an effective group of landing pages with relevant content, engaging calls to action, and a clear benefit for the user who lands there. This ensures that when we generate traffic for our client, there is the potential for effective lead generation. This also ensures that we properly set up Google Analytics tracking code and goals and funnels so that our ROI reporting is of maximum value.
- Drive traffic. Whether via Google Adwords, Bing/Yahoo network, or via casting a targeted net to a specific group of websites, the plan is to strategically optimize paid search campaigns that funnel traffic directly to the most relevant landing page. Additionally, these landing pages will also be optimized for organic search, which simply means that they will be indexed by all search engines and there is a high chance that they will also rank on search engine results pages on the 'non-advertisement' portions of Google, Yahoo and Bing...
ANALYTICS TRACKING & ROI
- Effectively Track and Report Return on Investment. Search marketing is about constant refinement. Our group works to find a sweet spot between overall ad spends and your cost per conversion...but we don't stop there. We believe that campaign performance is only part of the equation. We prefer - when possible - to drill down past basic website performance data and into tracking real KPIs, like downloads, purchases and even redemptions (where applicable). We do this minimum, on a monthly basis.
Brand Identity is why customers choose you instead of the other option. And trust us, they have options.
Companies who understand the value of a positive Brand Identity are clear in their brand promise and hold a human touch in their brand personality. It’s built on what your team already knows and has the strength and flexibility to take you wherever you choose to go.
How we do it…
We help corporations and organizations take on the internet in a meaningful way and easily change how customers experience their brand. We consistently deliver great results to improve customer awareness, sales, and loyalty.
It starts with critically thinking about how your brand is consumed. It’s about experiencing your story, knowing what your customers want and consistently delivering it across multiple platforms
License & Pricing Information