As piers of human-centered design, we keep people at the center of our work. It's a key tenet of design thinking, and even as our methods evolve in response to new, complex challenges, we’re always designing solutions for people first. We’re building to learn, and learning as we build, through inspiration, ideation, and implementation.
“Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.
A tool that assesses your company’s creative qualities and provides a clear breakdown of areas of improvements
From designing the first manufacturable mouse for Apple to advancing the practice of human-centered design, IDEO has long been at the forefront of creating change through design. See some of the highlights from our decades of history.
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